I got a website redesign job from Matt chen who is the founder of Paint My Photo, an art gallery doing custom paintings, portraits, picture to art etc. It is a zen cart based website, Matt wished us to add a feature which customer can choose the artists they like to place their custom orders instead of just buy now button. So after two days hard work, we successfully meet his requirements and replace the button with ‘i want this artist to paint my photo’ and also added social share button, which is pretty cool. Check below:
The original shopping cart system is not perfect for an art gallery who taking custom orders as there are lots of custom requirments, for example, background colors, mediums, framing, figures of people ect. which requires more customer-friendly feature. I suggested Matt to improve the cart syestem in order to let customer feel easy to use and order. What i did is created a order now page where customers can upload their photos from computer or choose to email their photos, select the numbers of people, select the background, select the mediums, select the frames etc.
Secondly, i created a page with portrait price list where customers can have basic idea of the cost.
Thirdly, I adjusted the displaying images of each row to 2 images instead of 3 images, take pet portrait page for example, the pet oil paintings looks mutch more beautiful than before.
After doing above improvement, Matt said his conversion rate is becoming higher.